Comunicación y Medios

Tekné

2025-06-30T16:05:17+00:00

En junio de 2025, el Centro de Extensión Artística y Cultural de la Universidad de Chile (CEAC) “afinó” la nueva Gran Sala Sinfónica Nacional, ubicada en el Complejo Universitario VM20 en Santiago de Chile. Hubo dos sesiones con público para sus más de mil butacas. El espacio, con los músicos, el público, el diseño, la arquitectura y el material es, con todo, un gran instrumento que necesita tocarse y practicarse una y varias veces para ecualizarlo y alcanzar su mejor sonido. “La acústica es una ciencia muy compleja, implica arte y un montón de cosas. Una sala se diseña con matemática y modelos digitales”, explica el ingeniero en telecomunicaciones y violinista, Gustavo Basso, responsable del diseño acústico del lugar. “Pero la verdad es cuando una orquesta toca realmente en el escenario. Hasta ese momento es teoría. La acústica no es la instalación. Es la arquitectura hecha sonido; que el sonido sea corpóreo”, explicaba Basso tras la afinación .

Youth, video games, and digital leisure: Consumption, uses, and meanings

2025-06-30T15:44:36+00:00

¿Qué nos dice la televisión sobre la democracia en las sociedades contemporáneas iberoamericanas? Esto, considerando la televisión en un sentido amplio y complejo, más allá del debate que generó su transformación desde lo análogo (Lotz et al., 2018); es decir, abierta, por cable, satelital, digital, comunitaria o por streaming y plataformas digitales. ¿De qué modos cambian los discursos audiovisuales, sus circuitos y procesos de circulación, así como también nuestras formas de consumirlos ahora que vivimos rodeados de pantallas? ¿Facilitan éstas nuestro encuentro con los otros o, más bien, lo entorpecen? ¿Cómo afecta este nuevo escenario a la forma de hacer política y, por lo tanto, al modo en que nos organizamos colectivamente?

“Carecían de estrategia”: La gestión de prensa de grupos feministas, indígenas y ambientalistas en la Convención Constitucional chilena

2024-12-10T15:02:18+00:00

Este artículo destaca la necesidad de redefinir el rol de la asesoría de prensa en organizaciones políticas con agendas contrahegemónicas, a partir de un análisis de la cobertura mediática de los temas feministas, indigenistas y ambientalistas durante la Convención Constituyente de Chile en 2021. A pesar de la inédita posición de poder institucional que alcanzaron estos grupos, sus temas no aparecieron en medios tradicionalmente afines. A través de entrevistas, encontramos que periodistas y editores de estos medios criticaron la falta de profesionalización en la gestión de prensa de los representantes de dichos grupos. La noción tradicional de la asesoría de prensa como "spin-doctoring" —asociada a manipulación— debe ser cuestionada, especialmente en contextos contrahegemónicos, sugiriendo la necesidad de repensar su rol en estos escenarios.

“A brand to strengthen credibility”: Self-representation and personal branding of peruvian journalist in X

2025-03-11T02:24:37+00:00

The present study analyzes the self-presentation and personal branding that Peruvian journalists perform on X. Specifically, it examines how they present themselves in their profiles, the content they share, and their behavior on this social network. The research also considers journalists' assessment of personal branding as a key element to enhance their professional reputation, particularly in a context where media companies face multiple crises, including one of credibility. The methodology used involved content analysis of 100 journalist profiles, 10.113 tweets, and in-depth interviews. The results reveal that Peruvian journalists use X as a professional business card: not only do they present themselves as journalists, but they also prioritize informative content, seeking to project a coherent and reliable image to their audience. Regarding personal branding, journalists value its importance, and X emerges as a social network for experimenting with potential brand strategies.

Raúl Ruiz and the Voices of the Chilean: The Soundtrack in 'Nadie dijo nada' (1971) and 'Diálogo de exiliados' (1974)

2024-10-16T13:55:23+00:00

This article explores the role of voices in the Chilean cinema of Raúl Ruiz, using as case studies the films Nadie dijo nada (1971) and Diálogo de exiliados (1974). The objective is to develop a discussion around voices, malleable and aesthetic tools within Ruiz's cinematic discourse, using speech and sound as reflections of Chilean idiosyncrasies, including mockery, irony, and as elements of inquiry. The concept of vococentrism (Buhler et al., 2010; Buhler, 2019; Chion, 2018, 2004; Neumeyer, 2015) is considered, as well as on/off location relationships and foreground/background depths, as instruments of the film discourse through which Ruiz achieves an expansion of the frame.

Eco-territorial Cinema, Memory, and Extractivism in the Ecuadorian Amazon

2024-11-13T17:09:21+00:00

In response to the state-driven extractivist policy, audiovisual initiatives emerged in the Ecuadorian Amazon aimed at defending memory, territory, and life. This text introduces the concept of eco-territorial cinema, a collaborative practice where Indigenous rights intertwine with the rights of nature, employing its own aesthetics and language. The work takes an interdisciplinary approach, integrating studies of Indigenous audiovisual practices, memory, and critiques of extractivism from Latin America. The analysis is based on the documentary Allpamanda (2023), co-produced by the Tawna film collective and CONFENIAE, selected as an emblematic case due to being the most sophisticated Amazonian cinematic production to date. The documentary involves various Indigenous nationalities, filmmakers, and leaders in an effort of self-representation that seeks to create an audiovisual legacy for future generations.

Deconstructing the figure of the villain in the television series Once Upon a Time

2025-03-10T00:46:51+00:00

The object of study of this article is the most widely distributed fantasy series worldwide: Once Upon a Time ( Kitsis & Horowitz, 2011-2018), a fiction that connects the Disney universe with folk tales and Greek mythology. The research is circumscribed to the figure of the villain, the Evil Queen, because, although there are other models of villains in the series, this character prevails in all seasons. The article focuses on a character analysis with the primary objective of investigating the transformation arc of the villain in the series. The methodology employed is of a qualitative-descriptive nature, since it goes from the review of the theories of characters, script and villainy to a content analysis that, although based on previous studies, incorporates inclusive approaches and the characteristics and functionality of the villain to the matrix, which makes it replicable for future research of this same nature.

Transformando el entretenimiento: la inserción de spots publicitarios en las series de Netflix

2025-03-11T01:34:41+00:00

The insertion of traditional advertising in streaming content platforms has been a novelty in the audiovisual industry. Netflix was the pioneer in inserting spots among its content when it introduced a new subscription plan. This paper addresses that insertion, performing a content analysis of 205 spots among five of its series (Elite, Sex Education, El Cuerpo en Llamas, Once Piece and Virgin River) released in 2023. It is observed that the average duration of these spots is around 20 seconds, with advertising blocks that do not exceed one minute in length. On the other hand, although the insertion of commercials predominates at the beginning of the episode and not during it, and the viewer who binge watches without commercials is rewarded, the cuts in the narrative of the series are the main negative aspect of Netflix's plan with advertising, since they interrupt the story that is being developed with spots.

Analysis of Spanish Television Fiction by Concepción Cascajosa and Javier Mateos-Pérez

2025-06-10T19:03:05+00:00

España se ha ganado un importante lugar en la producción de ficción en las últimas décadas. Varias de las series que ha producido han obtenido reconocimiento internacional en las plataformas de streaming globales y la investigación académica ha ido de la mano con esta producción. El libro coeditado por Concepción Cascajosa y Javier Mateos-Pérez da cuenta del desarrollo de la investigación en ficción televisiva en ese país y seguramente, tal como los mismos autores afirman, será “una referencia básica para el estudio de la ficción televisiva” (p.18) española del siglo XXI.

David Perlov. La imagen bisagra como pensamiento cinematográfico intersticial de Paola Lagos

2025-06-30T16:15:27+00:00

En un momento de aridez creativa, tras una consolidada carrera como documentalista en Israel, David Perlov, cineasta brasileño-israelí, empieza a filmar con su pequeña cámara de 16mm lo que se convertirá en su diario. Las imágenes filmadas desde la ventana de su apartamento en Tel Aviv, en la víspera de la guerra de Yom Kippur, son los primeros planos de una búsqueda cinematográfica y vital que lo acompañará por el resto de su trayectoria: “Busco algo diferente. Quiero acercarme a lo cotidiano, sobre todo en el anonimato. Lleva tiempo aprender a hacerlo” (Diary 1, 1973-1983).

Ficción Marica: Diversidad y disidencia sexual en el cine chileno

2025-06-10T17:40:33+00:00

El primer libro del director, productor de cine y académico, Roberto Doveris, es el resultado de una investigación que analiza 80 largometrajes de ficción estrenados en Chile desde 1990 que abordan lo LGBTQ+. El libro entiende lo LGBTQ+ como aquellos “temas, personajes, éticas y estéticas que sacuden y discuten la hegemonía heterosexual en la imagen cinematográfica” (p.7). El 2010 es considerado por el autor como “un año bisagra” en la proliferación del cine chileno LGBTQ+, ya que la mayoría de estas cintas (60) se estrenan a partir de ese año y representan el 14 por ciento del total de largometrajes estrenados hasta 2020.

El placer del cine. Conversaciones sobre análisis cinematográfico de Lauro Zavala

2024-10-29T21:03:31+00:00

Reseña de un libro de entrevistas a analistas, docentes y críticos de cine mexicano contempor´áneo. Una serie de entrevistas elaboradas por el investigador mexicano Lauro Zavala, en las que se encuadra la importancia del análisis cinematográfico como una herramienta de conocimiento profundo del fenómeno cinematográfico. Se abordan diferentes tipos y metodologías del análisis del cine.

Illuminated by Reality: An Interview with Giselle Munizaga (1938–2025)

2025-06-10T18:45:58+00:00

En julio de 2020, cuando se acababa de publicar la selección de artículos CENECA. Estudios para una transformación cultural, editado en conjunto por Écfrasis y Metales Pesados, Sebastián Valenzuela, coordinador del volumen, me contactó para hacerme una propuesta. Lorena Antezana y yo habíamos escrito en colaboración un texto incluido en el libro sobre la figura de Giselle Munizaga y Sebastián estaba buscando producir algún material que sirviera como difusión y también pudiera eventualmente formar parte del lanzamiento, que sería virtual, ya que estábamos en medio del confinamiento por la pandemia del COVID 19.

Information pluralism and media ownership concentration: The case of El Comercio, Peru

2025-03-04T13:31:50+00:00

This paper addresses the controversy between pluralism as a dimension of freedom of expression and the concentration of ownership of the print media, based on the appeal for protection filed by journalists to declare null and void the acquisition of the companies Empresa Periodística Nacional S.A. and Alfa Beta Sistemas S.A.C. by the El Comercio Group (Peru). Through an analysis of the judgments issued, the importance of informational pluralism in legal argumentation can be seen, whether from a broad reading in the first instance or a more restricted one in the second. In turn, the formal, material, and pragmatic reasoning framework proposed by Atienza (2013) helps to identify which dimension has been most developed by the judges in both instances.

Local television practices in Cuba. Bases for its reconceptualization from digital contexts

2024-10-31T14:44:11+00:00

The use of local media in Latin America remains constant, however, the migration of audiences to the Internet threatens the survival of these media, including television. Cuba, with 16 local television channels, exhibits shortcomings to attract audiences to its YouTube channels. For this reason, the objective of this article is: to establish methodological assumptions to achieve a greater reflection of the audiences from the local content in the Internet of the provincial channels in Cuba. To this end, methods such as content analysis on the 16 YouTube channels of the provincial telecentres and interviews with journalists, webmasters and Cuban specialists. The main results showed structural-organizational deficiencies that affect the autonomous production of these digital newsrooms, a selection of content that does not achieve interaction with the public or attract from the principles of proximity and the little use of the resources of the YouTube platform.

Women candidates on television: the Panama 2024 election campaign

2024-12-27T18:21:51+00:00

This article deals with the television presence of women who competed in the 2024 elections in Panama. It seeks to broaden knowledge about their difficulties in obtaining political representation positions and their interest in studying media pluralism. The methodology used was the monitoring of open television programming during the electoral campaign. The news programs of the two private channels with the highest audience and the state channel were observed, as well as the opinion programs of the commercial media for a total of 785 hours monitored. The results indicate that women were underrepresented, which could affect their political representation; it also reveals a lack of media pluralism that harms the audiences' right of access to information. The study could serve as a reference to promote more equitable coverage and, therefore, more democratic elections both in Panama and in the region.

Presence of women in peruvian television fiction series (2023): Narrative challenges in female representation

2024-12-03T16:31:38+00:00

Women's roles in the media are still framed in classic stereotypes. This study analyzes the female presence in Peruvian open television fiction series and national production, under a socio-critical paradigm. Sixty-seven chapters of the 2023 season of the only two fiction series of own production were examined. Using a card based on the Bechdel Test and a category of vulnerabilities, it was found that in 95.52% of the chapters there are female characters; in 40.30%, the dialogues do not deal with sentimental issues; 32.84% are not centered around a man and in 47.76%, women show visible vulnerability. It is concluded that new dynamics should be explored for female characters that reflect reality and act as proactive role models.

Narrative Structure in the 39 Most Viewed YouTube Videos on the 2021 Colombian National Strike

2025-01-18T15:31:39+00:00

Open-access social media platforms such as YouTube served as a tool for transmitting events that occurred within the framework of social mobilizations in Colombia in 2021, enabling protesters themselves to report on political developments. Information from both traditional media outlets and citizens circulated through this platform, documenting various situations related to the National Strike called by social sectors in opposition to primarily tax-related policies. This study consists of an analysis of the narrative structure of the 39 most-viewed videos on YouTube regarding Colombia's National Strike during 2021. The research was conducted through discourse analysis to identify characteristics present during digital information collection. News reporting constituted the primary narrative structure of the videos (20 videos corresponded to this typology). The videos originated from different sources and were predominantly descriptive rather than argumentative regarding the most controversial events.

Analysis of the interactive, technical and narrative factors of Claudia Sheinbaum's TikTok

2024-12-26T19:17:55+00:00

This study aims to analyze the interactive, technical, and narrative characteristics of the videos shared by the official TikTok account of the winning candidate for the presidency of Mexico, to identify the political communication factors and strategies that contributed to her electoral success. Explore the argument that the success of certain factors in a digital political campaign is associated with the increase in followers and voters. A quantitative methodology was constructed and employed to examine the observed frequencies of the features of 325 published videos. The results show that, for the most part (76.6% N=249), the productions were starred by the candidate herself, with mainly political content (73.8% N=240), using music and text in 71.38% (N=232) and an average duration of 40 seconds. The study's findings suggest three key factors that influenced the success of Claudia Sheinbaum's TikTok political campaign.

Desinformación y polarización en las elecciones de España 2023: un estudio de Vox en Instagram

2025-01-02T13:22:23+00:00

Este estudio tiene como objetivo identificar los niveles de desinformación y polarización en los vídeos de Vox en Instagram. Para ello, se realizó un análisis de contenido de 109 vídeos publicados por el partido entre el 23 de junio y el 22 de julio de 2023, periodo de un mes que antecedió a las elecciones generales de España. Entre los hallazgos, se destacan el uso de desinformación en el 65% de la muestra, la predominancia de la polarización negativa y, en cuanto a la polarización afectiva, las emociones predominantes son la ira, la alegría y el asco. Se concluye que estos vídeos forman parte de una estrategia de Vox para difundir desinformación y generar polarización afectiva e ideológica.