El presente, la identidad y lo falso: Una epidemiología semiótica

Autores/as

  • Massimo Leone University of Turin, Italy

Resumen

“Lo falso” es un elemento central en las ciencias y las humanidades. Sin embargo, las nuevas tecnologías digitales de comunicación están cambiando drásticamente el escenario. Algunos de los fenómenos más inquietantes de las sociedades actuales, desde la “posverdad” hasta las noticias falsas, desde las teorías de la conspiración hasta lo falso profundo, se originan en la encrucijada entre invenciones tradicionales y nuevos simulacros. Los enfoques convencionales sobre la verdad y la falsedad, los hechos y las ficciones son cada vez más insuficientes para hacer frente a los nuevos híbridos de la comunicación digital. Es necesaria una sinergia sin precedentes para evaluar el papel cambiante de la falsificación en las sociedades contemporáneas. El artículo propone un nuevo marco de epidemiología semiótica de la cultura para el estudio de lo falso en las sociedades digitales contemporáneas.

Palabras clave:

Falsedad, Epidemiología, Infodemia, Semiótica de la Cultura, Semionosis

Biografía del autor/a

Massimo Leone, University of Turin, Italy

Catedrático de la Universidad de Turín, Italia; Catedrático a tiempo parcial de la Universidad de Shanghái; Profesor asociado de CRASSH, Universidad de Cambridge, y Director de la Fundación Bruno Kessler, Trento. CV: https://unito.academia.edu/MassimoLeone

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