During the 1999 Chilean Presidential Election, the political discourse of Joaquin Lavín, right-wing candidate and UDI party activist, was characterized by an extreme simplification of content and the construction of a narrative using information implicitly. This discourse separates the image of a Pinochet submissive to public judgment from the authoritarian legacy of his regimen and, among other things, was characterized by the permanent criticism of the political parties.
Sáez, J. P. (2009). Argumentation Strategies of Joaquín Lavín and the Construction of a New Discoursive Ethos in Chilean Politics. Comunicación Y Medios, (20), Pág. 122 – 136. https://doi.org/10.5354/rcm.v0i20.15017
