Using the example of the Federal Republic of Germany, this text reflects on the transformation of contents and programming that television went through in many European countries during the two decades between the mid-1970s and the mid-1990s. Methodologically, the advent of private broadcasting in West Germany in 1984 will be explained firstly taking into consideration a series of legal and political changes from 1975 onwards. In its second part, the text changes its perspective and focuses on some of the changes introduced by the new private stations after 1984. It analyzes the way the contents and programing that modified the main function that television had played in Germany for almost thirty years. This study shows how
the emergence of private broadcasting served as catalyst to the three general trends – internationalization, commercialization and the triumph of entertainment – that would prevail as core values of a new television paradigm to the present day.
Keywords:
Televisión, República Federal Alemana, Canales privados, entretenimiento
Ramos, F. (2017). The advent of private broadcasting and the transformation of television in the Federal Republic of Germany (1975-1995): a paradigm shift. Comunicación Y Medios, (35), 22–35. https://doi.org/10.5354/0719-1529.2017.45117
