Press coverage of the “Pharmacies collusion” case: Content analysis

Authors

  • Laureano Checa Universidad de Chile
  • Claudia Lagos Universidad de Chile
  • Macarena Peña y Lillo University of Illinois at Urbana-Champaign
  • Cristian Cabalín Universidad de Chile

DOI:

https://doi.org/10.5354/rcm.v0i25.26172

Keywords:

Content analysis, coverage, framing, Agenda-Setting

Abstract

Increasingly the media depend on the sale of advertising to survive. The relationship between the press and advertisers is problematic, especially when the companies that pay for ads become involved in cases of high public connotation. The question that motivates this research is how the Chilean press covers such cases. This article presents the first results of a quantitative content analysis of media coverage of the "Collusion of Pharmacy" case between 2008 and 2012 in four national newspapers and three regional newspapers.

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Published

2012-01-01

How to Cite

Checa, L., Lagos, C., Peña y Lillo, M., & Cabalín, C. (2012). Press coverage of the “Pharmacies collusion” case: Content analysis. Comunicación Y Medios, (25), Pág. 06 – 27. https://doi.org/10.5354/rcm.v0i25.26172

Issue

No. 25 (2012): Publicidad privada y libertad de expresión: problemas, debates y perspectivas de estudio

Section

monographs

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