This article intends to present six lines of research of advertising as it appears in the press. These lines of research are less frequent and they attempt to contribute ideas about the nature of advertising. While it usually happens that advertising is understood as closely related to the capitalist society, such that its evaluation tends to depend on whether capitalism is perceived as positive or negative, clearly all fair evaluations must take into account the nature of advertising.
Keywords:
Advertising, capitalism, lines of research, nature of advertising
Durán, C. (2012). Advertising and the Press: Some possible lines of research. Comunicación Y Medios, (25), Pág. 104 – 114. https://doi.org/10.5354/rcm.v0i25.26174
