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Found 29 items.
Comunicación y Medios
Wines and distillates through advertising. Graphic marketing strategies in Argentina and Chile (1900-1930)

42 - 55
Michelle Lacoste Adunka, Pablo Lacoste
2019-12-29
This article analyzes the consolidation process of European commercial brands of wines...

Comunicación y Medios
The news fact-checkers role of Spanish nutritionists influencers on Instagram

14-27
Jose Luis Argiñano, Udane Goikoetxea-Bilbao
2021-12-09
This research is framed in the proliferation of fake news on social networks and the growing conc...

Comunicación y Medios
The use of the female image in media: A content analysis of magazine covers with presence in social media

128 - 138
Maria Dolores Brito-Rhor
2019-12-29
In order to determine the use of the female image on the covers of the largest magazines in Ecuad...

Comunicación y Medios
Political satire in the elections of 1935 and 2016. Comparative study of female social representations in Topaze and The Clinic

26-39
Fabiana Rodríguez-Pastene, Carolina González, Francisco Messenet
2019-07-01
The concept of Social Representation developed by Moscovici (1981) is taken in order to determine...

Comunicación y Medios
Memes and citizen reactions in political campaigns in Peru (2016) and Bolivia (2019)

pp. 28-43
Carlos Gonzales García, Janeth Villegas-Arteaga
2021-12-31
This research focuses on the analysis of memes used in the electoral campaigns of Peru (2016) and...

Comunicación y Medios
Female candidate word. The limited gender impact on the electoral discourse in Twitter

114 - 126
Ainara Larrondo-Ureta, Simón Peña-Fernández, Julen Orbegozo-Terradillos
2019-12-29
Introduction. This research develops a descriptive analysis of the topics promoted on Twitter by ...

Comunicación y Medios
Brandalism and social protest: interactions and digital identities around vandal advertising

pp. 50-63
José Miguel Guerra Tacilla, jguerra, Eduardo Enrique Enrique YALAN DONG...
2022-07-01

Brandalism or subvertising refers to the advertising discourse that adopts anti-consumerism po...

Comunicación y Medios
Fiction and transformations of historical memory in NO by Pablo Larraín

174-185
Rocío Valentina Silva
2019-07-01
This article exposes part of the results of the analysis of the film NO (2012), by Pablo Larraín,...

Comunicación y Medios
The role of prosumer fandom in the transmedia advertising narrative of League of Legends

pp. 173-183
Ariam Herrera, María José Castro-Bernardini, Francisco Arbaiza
2024-07-02

This study analyzes the role of prosumers -users who are both consumers and producers- in the ...

Comunicación y Medios
Peruvian research in communication sciences: bibliometric analysis of scholarly production in Scopus

133-146
Luis Choquecahuana-Valverde
2025-12-27

The academic production developed by researchers affiliated with Peruvian universities in the ...

Comunicación y Medios
Co-streaming as a driver for esports: the case of the League of Legends “Superliga”

pp. 105-118
Diego Martín-Muñoz, Luis Miguel Pedrero-Esteban, Juan Ramón Martín-San-...
2024-07-02

Electronic sports or esports have recently consolidated as a cultural product with the greates...

Comunicación y Medios
Women in television food advertising in Chile: a feminist argumentative discourse analysis approach

68 - 81
Carolina Godoy, Marianela Denegri, Berta Schnettler, Mauricio Alarcón
2019-12-29
The objective of the present study is to analyse the way in which a category of women is ...

Comunicación y Medios
Argentine TV Fictions at International Film Festivals

pp. 117-128
Carolina Soria
2020-06-30
This article examines the recent participation of Argentinian television series in international ...

Comunicación y Medios
Latin American film festivals of virtual, augmented, and immersive reality: An overview

pp. 134-145
Montserrat Jurado-Martín
2020-12-28
The surge of techniques of virtual reality applied to cinema carried out an actual revolution for...

Comunicación y Medios
Managing Bogota film festivals: Beyond audience

pp. 108-119
Camilo Andrés Calderón Acero
2020-12-28
Interviews with four Bogota film festivals pretends to reveal motivations, challenges and positio...

Comunicación y Medios
Editorial Monográfico Nº 46: 100 años de la radio en Iberoamérica. Estudios de radio y futuro del medio

pp. 12-21
Raúl Rodríguez Ortiz, Miriam Rodríguez-Pallares
2022-12-30
Los artículos que conforman este número especial buscan llenar un vacío en la producción académic...

Comunicación y Medios
Aestheticized Identities, Mediatized Interactions: Approaching Instagram from Social Semiotics

pp. 129-141
Sebastián Moreno Barreneche
2022-07-01

This article analyzes Instagram from the perspec-tive of social semiotics. Its focus is set on...

Comunicación y Medios
The Present, the identity, and the fake: A semiotic epidemiology

pp. 78-88
Massimo Leone
2022-07-01

Sciences and humanities has “fake” at the core of their work.  Nevertheless, new digital techn...

Comunicación y Medios
Representation of parenthood in Chilean telenovelas broadcast an open television channels

pp. 37-49
Consuelo Novoa Rivera, Germán Lagos Sepúlveda
2022-07-01

Telenovelas function as elements of representation of reality and have been important in the c...

Comunicación y Medios
Radio content by other platforms. An analysis of the distribution and communication strategies of content on social networks an...

pp. 120-134
Agustín Espada
2022-12-30

Multi-platform radio incorporates new channels of communication and contact with its audiences...

Comunicación y Medios
Signals of dispute, spatialities in dialogue. The potential of communication in “Defendamos Alberdi” and “Vecinos del Chavascate”

190-205
Carla Eleonora Pedrazzani, Santiago Llorens, Roy Rodríguez
2018-12-29
This papers retakes the practices of “Multisectorial Defendamos Alberdi” of Córdoba city an...

Comunicación y Medios
Big Little Lies: a contemporary TV series about the representation of feminine subjectivity and violence against women

14-25
Irene Cambra-Badii, Paula Belén Mastandrea, María Paula Paragis, Delfin...
2019-07-01
TV series can be studied as producing meaning in both moral and aesthetic exploration of the narr...

Comunicación y Medios
Mapping music documentary in post-dictatorship Chile

148-159
Martin Farías
2019-07-01
Based on a database of 194 films made between 1994 and 2019, this article offers an exploratory s...

Comunicación y Medios
Nostalgic gestures on Brazilian television series: the case of Samantha!

pp. 106-116
Marcel Vieira Barreto Silva, Larissa Nascimento Lopes
2020-06-30
This paper intends to discuss the instrumentalisation of nostalgias in contemporary audiovisual p...

Comunicación y Medios
Contemporary Spanish TV Miniseries: Their Evolution (1980-2012)

37-51
Gema María Bellido
2018-12-28
This article seeks to study the evolution of the genre of contemporary Spanish televised...

Comunicación y Medios
Ethnogenesis of the Selk'nam folk: views from the producction of cultural artistic works based on ethnicity

pp. 127-138
Carlos Lizana, Paula Altamirano
2021-06-29
This article analyzes the cultural reassessment of the Selk'nam folk embedded in artistic and cul...

Comunicación y Medios
Chile, land of charm (1937). Tourism propaganda in the beginnings of mass tourism

pp. 50-61
Juan Carlos Yáñez
2021-06-26
This article analyzes the travel documentary about Chile by the American director James FitzPatri...

Comunicación y Medios
Transforming entertainment: Including ads on Netflix series

93-106
Jose Antonio Cortés-Quesada, Erika Fernández-Gómez, Beatriz Feijoó
2025-07-02
The insertion of traditional advertising in streaming content platforms has been a novelty in the...

Comunicación y Medios
Between story and gameplay: Exploring ludonarrative dissonance in video games

pp. 80-91
Juan Francisco Hernández-Pérez, Sergio Albaladejo-Ortega, Daniel Raja-A...
2024-07-02
This research aims to contribute to the understanding of the functionality of the phenomenon know...

1 - 29 of 29 items
 
Comunicación y Medios
Facultad de Comunicación e Imagen
Universidad de Chile
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